This one is fundamental to securing valid results, as it sets the tone for the entire project. ![]() Of course, there are ways to avoid this and ensure your quantitative research gets the thumbs up from both the wider industry you operate in and the stakeholders commissioning or approving the project. In summary, research isn’t helpful at all when it doesn’t answer the questions you intend it to! In fact, it’s an absolute waste of time and budget if this is the case. For research to be deemed credible, and to ensure there is no uncertainty on the integrity of the data, it is essential to achieve high validity. ![]() Validity within quantitative research is a measure of how accurately the study answers the questions and hypotheses it was commissioned to answer.
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